The "k"-means clustering method, while widely embraced in college student typology research, is often misunderstood and misapplied. Many researchers regard "k"-means as a near-universal solution for uncovering homogeneous student groups, believing its success hinges primarily on the selection of an appropriate "k."…

For 20 years, the Journal of Advertising Education (JAE) has "toiled in the vineyards of advertising academe" to become the primary venue for advertising education scholarship (Johnson, 1996, p. 3). The chronology of the journal has seen many changes in the way advertising professors and instructors educate their students about various…

The aim of this study is to make a new classification regarding the fact that the current classifications may change constantly because of values? gaining a different dimension and importance every single day. In this research descriptive research, which was used frequently in qualitative research methods, was preferred. This research was…

A class exercise was designed for a college-level geochemistry class to promote inquiry and student participation. In this exercise, real soil data available online was analyzed to evaluate geochemical associations among different soil orders and as a screening tool for anthropogenic metal contamination. Students were asked to read a peer-reviewed…

In order to explore one aspect of the engaging nature of computer games, this study will propose a method that aims at classifying the experience of engagement in video games. Inspired by a literature review, we will focus on the fundamental causes of engagement that motivate a player so much that he or she wants to continue playing. By organizing…

Community college students typically have access to a large selection of courses and programs, and therefore the student transcripts at any one college or college system tend to be very diverse. As a result, it is difficult for faculty, administrators, and researchers to understand the course-taking patterns of students in order to determine what…

This study examined the development of an understanding of authenticity among 112 children (preschoolers, kindergarten, 1st graders, and 4th graders) and 119 college students. Participants were presented with pairs of photographs depicting authentic and non-authentic objects and asked to pick which one belongs in a museum and which one they would…

The efficacy of online learning programs is tied to the suitability of the program in relation to the target audience. Based on the dataset that provides information on student enrollment, academic performance, and demographics extracted from a data warehouse of a large Southwest institution, this study explored the factors that could distinguish…

A framework is presented to document the process of category development. This two-dimensional model designed to facilitate the documentation of procedures used to generate categories specifies components associated with the development of categories and addresses the temporal aspects of category development. A study of preservice teachers…

A method of classifying college student groups according to motivation theory for the purposes of research into measuring student satisfaction suggests that typologies of student subgroups can assist in research on college outcomes. (MSE)

Samples of undergraduates responded in two ways to a statement about how often they had engaged in various activities: first by indicating "never,""occasionally,""often," or "very often," and second by indicating the number of times they had engaged in the activity. (Author/MLW)

Two experiments explored the differential effects of two kinds of organization (taxonomic and schematic) on retrieval of information. (Author/PN)

Describes a systematic approach to determine interventions which will efficiently increase the retention rates of certain categories of college students using small-sample research methods. Presents six steps designed to reduce student attrition rates among distinct groups of college students. (RC)

This study was designed to look for patterns of parental behavior by assessing styles of child rearing in a novel way--through responses on an interactive computer program simulating an average day in the life of a mother and a preschooler. Presented to each subject (39 mothers of preschoolers and a control group of non-mothers) were 30 common…

Identifies cognitive strategies used during the categorization of qualitative data and investigates how various factors may be related to the testimonial validity of the categories. Essay writers ranked sets of categories in terms of overall quality and rated them while thinking aloud. Think-aloud protocols for the "best" and…