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Peer reviewedTerranova, Carmelo – Educational and Psychological Measurement, 1971
A computer program designed to compare factors from similar concept matrices (person by scale) obtained at different times is presented. (PR)
Descriptors: Attitude Change, Comparative Analysis, Computer Programs, Factor Structure
Peer reviewedTerkla, Dawn Geronimo; Pagano, Marian F. – Research in Higher Education, 1993
The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…
Descriptors: Alumni, Attitude Measures, College Students, Comparative Analysis
Download full textTerkla, Dawn Geronimo; Pagano, Marian F. – 1992
This paper discusses the use of a semantic differential research tool to investigate the image of Tufts University in Massachusetts. Specifically explored are the following questions: (1) What are the differences between the institution's desired image and current image? (2) Do various constituencies view the institution differently, and if so,…
Descriptors: Alumni, College Freshmen, College Seniors, College Students
