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Bridging the Gap between Designers and Consumers: The Role of Effective and Accurate Personas
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Miaskiewicz, Tomasz – ProQuest LLC, 2010
Firms now routinely collect information about the needs of their customers, but this information is not sufficiently considered during product design decisions. This research examines the relationship between designers and consumers to build an understanding of how the consumer should be represented to increase the consumer focus during the…
Descriptors: Delphi Technique, Design, Validity, Consumer Economics