A key challenge in marketing courses is to stimulate student curiosity and interest in marketing research. Depending on how the material is presented, student perceptions are often favorably or unfavorably polarized on this subject. That is, research can be perceived as either intriguing and intellectually stimulating or uninteresting and…

Case study research, as presented here, is a way to interrelate the theory and practice of education and to improve the contributions of comparative and international research studies. This paper argues that there are four levels of concern in comparative and international education: the development and transmission of ideas about education; the…

A technologically driven instructional assessment protocol, behavioral field systems evaluation, is explored relative to current application in movement education classrooms in a public school. The instrument, the Behavioral Evaluation Strategy and Taxonomy, was successfully applied to two elementary school teacher aggregates of six subjects each.…

A number of problems are identified and questions raised about the usefulness of conventional instruments of educational and psychological measurement in curriculum evaluation and research. Four purposes of curriculum evaluation data are identified: (1) advancement of science, (2) curriculum revision, (3) provision of data for the formulation of…