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Download full textPlummer, Joseph T. – 1971
In measuring the characteristics of mass-communication audiences, three dimensions are frequently used: demographics, social class, and psychological characteristics. The author proposes a fourth, "life style," which offers reliable data, is more colorful than demographics and more useful than psychological characteristics. This dimension is…
Descriptors: Audiences, Cluster Grouping, Correlation, Group Structure
Owens, William A. – 1970
A conceptual model of individual assessment through the use of biodata responses with minimal input information is outlined. The process is considered especially applicable to industrial psychology. A scored autobiographical data form, which measures the individual's past behavior and experiences, provides for assignment to a specific subgroup…
Descriptors: Behavior Patterns, Behavioral Science Research, Biographical Inventories, Cluster Grouping
