J. B. Rotter's internal-external scale has been widely used as a measure of the degree to which an individual believes he can control the outcome of events. When a revised form of the Rotter scale was subjected to factor analysis, with Rotter's 29 forced-choice items presented as 58 statements to be evaluated along semantic differential scales,…

IN VARIOUS STUDIES, BRIEFLY DESCRIBED IN THIS PAPER, SOUND FILMS WERE MADE OF PEOPLE ENGAGED IN VERBAL COMMUNICATION. THE FILMS WERE ANALYZED TO NOTE RELATIONSHIPS BETWEEN PHYSICAL MOVEMENT AND THE ACTUAL CONTENT OF THE CONVERSATION. THE FRAMES OF THE FILM WERE SEQUENTIALLY NUMBERED TO CORRELATE THEM TO THE NEAREST FRAME WITH THE SOUND RECORDING.…

Previous studies conclude that the assassination attempt on George C. Wallace was a news event of high, but not maximum, importance, implying that the majority of respondents in any sample would report first learning of the attack via mass media sources. The authors interviewed 144 persons in Ann Arbor, Michigan, regarding their awareness of the…

In order to help in the analysis and evaluation of organizations, this paper presents a model that combines a functional perspective with a rules approach. An organization is viewed as an entity analogous to a culture that can be analyzed by identifying its collectively defined master contract; it may be critiqued by assessing the process by which…

The concepts of credibility, attraction, power, and "homophily" (degree to which source and receiver are similar in certain attributes) have been investigated as independent and unrelated variables in the communication process. The authors seek to establish the relationship of these variables as subdivisions of the overriding concept…

The investigators assume that in a social power relationship, where one person has the power to reward or punish another for the latter's behavior, the social inferior will tend to conceal from a superior information he possesses or attitudes he holds which, if shared, might cause the superior to censure the inferior. To test this hypothesis, two…

This book is a collection of fourteen papers presented at the communication colloquium of the University of Wisconsin--Milwaukee, during the 1967-68 academic year. The essays have been organized into three sections. Section I: "General Perspectives on Communication" contains presentations which are addressed to basic theoretical and conceptual…

This study tested two primary hypotheses concerning the effects of mispronunciation on the ratings of source credibility. First, as the number of mispronunciations presented by a speaker increases, audience ratings of source credibility will decrease. Second, the effects hypothesized in the first statement will be stronger for audiences at a more…

This collection of four papers is the result of an action caucus held in association with the Speech Communication Association's 1972 convention, focusing on developments in the speech communication field since the 1968 USOE/SAA New Orleans conference (ED 028 164). In the first paper, "New Orleans Revisited but Briefly," James E. Roever summarizes…

This paper argues that traditional techniques of content analysis which have been applied to classroom verbal interaction studies fail to account for certain types of implicit information, and presents a technique, called "reconstruction," that provides for the inclusion of such information in a content analysis. It is argued that if…