Descriptor
| Audience Analysis | 1 |
| Cultural Influences | 1 |
| Encoding (Psychology) | 1 |
| Ethnography | 1 |
| Models | 1 |
| Qualitative Research | 1 |
| Research Methodology | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
Author
| Brunt, Rosalind | 1 |
| Jordin, Martin | 1 |
Publication Type
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
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Audience
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Jordin, Martin; Brunt, Rosalind – 1986
This paper critiques the methodology used for television audience research by David Morley for his study, "The Nationwide Audience," in which he attempts to systematically determine relationships between the various ways in which different audience groups make sense of television programs and the social relations that define their material…
Descriptors: Audience Analysis, Cultural Influences, Encoding (Psychology), Ethnography
