To say that there is a lack of student enthusiasm on the first day of Research Methods is an understatement. Research Methods begins each semester with two teaching goals: (1) lowering classroom anxiety; and (2) bolstering student enthusiasm for the course material by helping them identify its relation to their lives. The most powerful…

Noting the lack of business communication research, the authors conclude that a mind-set may exist toward quantitative research. They define and advance qualitative research techniques as an alternative. (PD)

Introduces six articles comprising a symposium on dynamic social impact theory--a theory discussing the creation, maintenance, structuring, and alteration of attitude, beliefs, and belief systems; the dynamics of social influence; and the role of human ecology in the formation of belief and belief systems. Discusses theoretical premises and…

This paper presents a research prospectus on using uncertainty reduction theory in intercultural communication. After a comprehensive review of the literature on uncertainty reduction, it is found that although information exchange is an important process in uncertainty reduction, it has long been neglected in previous studies. In the paper, after…

Discusses the process of conducting social research, indicating how the Milan systemic model can help meet the goals of a systemic epistemology in research by offering guidelines for developing research programs which acknowledge social intervention. (MM)

Defines and tests two gratifications sought and obtained models. Suggests the transactional model is more effective in predicting dependency on, while an expanded discrepancy model better predicts frequency of, viewing two kinds of television news programs. (MS)

Presents a theory of how individuals located in social space influence each other to create higher order patterns of cultural structure. Presents the theory as five propositions and six derivations, arguing that Dynamic Social Impact Theory accounts for four key features of culture: regional clustering, correlations among cultural elements,…

Presents both a conceptual model (which partitions family data into individual, dyadic, and family effects and permits examination of several types of interdependence between family members) and an analytical method (confirmatory factor analysis) that can be used in the evaluation of round-robin family research data. (SR)

Uses a typology to characterize the situation in communication research in 1993 as compared to the situation in 1983. Compares previous predictions to the present situation and makes new predictions. Argues that a cause for the fragmentation in communication studies is the lack of a basic precondition for cumulative growth--formal models. (SR)

Contributes to communication theory and research by adding to a discussion of a computational model called latent semantic analysis (LSA). Argues that LSA does not handle all aspects of language processing, but offers a biologically and psychologically plausible mechanistic explanation of the acquisition, induction, and representation of verbal…

Advances an "outsider within" perspective describing the ways that traditionally marginalized group members communicate in mainstream organizational settings. Explicates the process by which different cocultural group members come to adopt one or more communication orientations while interacting within dominant organizations. States the…

While not dismissing the "uses and gratifications" approach to research, this paper attempts to increase the theoretical and practical utility of gratifications measures by approaching them through a more phenomenological and longitudinal tack. The paper suggests that any "gratification unit" is given a unique meaning by the…

Based on J. E. Grunig's four models of public relations practice (press agent/publicity, public information, and two-way asymmetric and two-way symmetric practice), this paper examines the potential applicability of these models to internal communication systems in organizations. Following an introduction, in which Grunig's models are briefly…

Argues that social structures, in the form of shared attitudes, values, beliefs, and identities, can emerge out of the spatially constrained nature of social interaction and influence. Discusses the processes that differentiate social space from both subjective psychological space and objective physical reality. (SR)

Presents results of experimental tests of Dynamic Social Impact Theory (DSIT) in which participants engaged in discussions over electronic mail. Finds support for the emergence of four group phenomena predicted by DSIT. Shows how, rewarded for being in the majority, individuals' choices resulted in the emergence of four forms of group level…