In a previous article published in the "Journal of College Reading and Learning," we presented the results of a self-study of our commitment as faculty and staff members to providing a multicultural learning experience for our students. This follow-up article provides the findings of a study conducted during spring semester 2004 to explore student…

Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

Review of literature concerning the use of program review in higher education lists sources discussing the review process, focusing on the links between program review and other institutional processes, and addressing application of program review principles and practices to different higher education settings. Critical factors for successful use…

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

Successful outcomes assessment programs have many common characteristics. Institutional researchers should examine these signs of success and use them as guides for developing their own campus programs. (Author/MSE)

A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion…

This manual presents an overview of the complete set, an introductory discussion of the facilities planning cycle, and an essay on the possible effects of currently changing instruction techniques on the facilities planning processes. The manual is designed to provide the reader with an overview of the techniques and methods that are presented in…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

Academic institutions are increasingly interested in the collection and presentation of data to support strategic planning, accreditation, and accountability needs. With an increased emphasis on campus-wide involvement and centralized data collection at some institutions, the integrity, accessibility, and interpretation of data become key…

The evolution of the student tracking system at Amarillo College, a Texas community college, is chronicled for three stages: (1) early efforts; (2) participation in the development of a consortium-based longitudinal student tracking project beginning in 1986; and (3) more recent developments. Tools and techniques used at each stage are discussed…

A discussion of new technologies and strategies for monitoring college student progress identifies four stages of developing information systems: (1) problem definition and systems specification; (2) data extraction and synthesis; (3) data analysis; and (4) dissemination. Some trends in use of data sources, analysis types, tracking capabilities,…

The Cooperative Assessment of Experiential Learning (CAEL) Project involves Educational Testing Service and some 250 member institutions. The purpose of the project is to develop procedures and materials that will be useful in strengthening the assessment of experiential learning in higher education. This report describes extensive findings that…

A rationale, background information, and a discussion of methodology are presented for a needs assessment process intended for pilot implementation at Western Piedmont Community College (WPCC). This process was designed to assess the local need for paraprofessional programs in the Human Services area, i.e., Early Childhood Associate, Mental Health…