This paper argues that behavior analysis is not technological to a fault, but rather has a faulty technology by being incomplete. The paper examines reinforcers and punishers that result from the outcomes of either (1) striving for better experimental control, or (2) inventing theories to explain why current control is imperfect. (JDD)

Emphasis on technological precision and methodological sophistication in the field of applied behavior analysis has brought about a deemphasis of theoretical and philosophical concerns. For theoretical development of the field to move ahead, applied behavior analysts must develop the principles needed to describe ways of predicting and controlling…

To the extent that applied behavior analysis represents a scientific and practical approach to the study of behavior, its technological character is essential. The most serious problem evident in the field is not that the research being done is too technical but that more good research of all types is needed. (JDD)