This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…

An attempt is made to consolidate some of the existing knowledge about important school variables and to propose new studies that will build upon that knowledge. The focus is on providing instruction to students from the orientation of educational psychology and in the context of elementary schools for students from low socioeconomic status…