This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…

Discusses "state of the art" of research in experiential education, gap between researchers and practitioners, and current practices and problems. Suggests refocusing attention in interpretive phase of research and evaluation and use of multimethod, multivariate approach. (NEC)

Calls for further research evaluating corporate adventure training (CAT) programs. Reviews activities and benefits associated with CAT, summarizes studies conducted on the efficacy of CAT programs, describes appropriate research designs for investigating how and why CAT programs work, and addresses barriers to producing meaningful research. (LP)

Educational reform commissions and state departments of education across the United States have recommended that would-be administrators spend more time in planned field experiences, internships, and other practica and on-the-job learning activities. Despite this need, systematic research on experiential learning for administrators is remarkably…

A model for research and evaluation in outdoor education is presented in this paper which includes a bibliography of representative research in outdoor, experiential education. The model stresses close interaction between program designers and evaluators and rests on the premise that the strength of outdoor education--interaction between people,…