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Freeman, Lynne; Spanjaard, Daniela – Journal of Marketing Education, 2012
This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…
Descriptors: Business Administration Education, Ethnography, Research Methodology, Marketing
Tornebohm, HaKan; And Others – 1980
Perspectives on interdisciplinary research are considered in terms of project planning, the choice of problem-solving approach, the research field, project organization, informal organization, and integration of knowledge. Interdisciplinary studies were investigaged through following a number of research projects by means of field trips,…
Descriptors: Coordination, Foreign Countries, Group Dynamics, Higher Education
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Cotterrell, Roger B. M. – Higher Education Review, 1979
Interdisciplinary research seems to promise opportunities for new applications of existing resources, for the development of new perspectives, and for reorganization of educational institutions. Demands for problem-orientated research having an important bearing on the development of interdisciplinary research are discussed. (MLW)
Descriptors: Cultural Influences, Higher Education, Interdisciplinary Approach, Problem Solving
Shumway, Richard J., Ed. – 1980
This volume represents an effort to develop a definitive reference work on research in mathematics education. The reference is divided into two parts. Part 1, on the research process, focuses on problems of research methods and their relevance to research in mathematics education. Part 1 also introduces the beginner to some of the issues and…
Descriptors: Attitudes, Cognitive Development, Concept Formation, Curriculum Research