In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…

This article provides a history of the data set known as "the Children of the National Longitudinal Survey of Youth (NLSY)." Promising research agendas that use the data set are described. These agendas concern maternal employment and child care, adolescent pregnancy and parenthood, divorce, poverty, and multigenerational parenting. (BC)