Snowball sampling is frequently advocated and employed by qualitative social researchers. Under certain circumstances, however, it is prone to faltering and even failure. Drawing on two research projects where the snowball failed to roll, the paper identifies reasons for this stasis. It goes on to argue that there are alternative forms of…

Snowball sampling is generally seen as a highly effective sampling technique that allows for the study of difficult to reach or 'hidden' populations. It is also seen as a valuable tool for the study of particularly sensitive or private matters. As a result, it was chosen as the sampling method for a research study into illegal drug users over the…