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Melanie B. Richards; Trena M. Paulus – Marketing Education Review, 2025
The integration of artificial intelligence (AI), and particularly generative AI, into research methods is rapidly transforming both academic and industry marketing research, including both methods practices and education regarding these practices. AI application within methods offers new opportunities for enhancing efficiency, automating…
Descriptors: Artificial Intelligence, Research Methodology, Marketing, Researchers
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Corby, Deirdre; Sweeney, Mary Rose – Journal of Intellectual Disabilities, 2019
Researchers are challenged to provide opportunities for people with intellectual disabilities (IDs) and their families to become participants in research. This article explores the processes and procedures involved in conducting a mixed-methods study. The preparation for the study is described and explained. Recruitment is examined by describing…
Descriptors: Intellectual Disability, Mixed Methods Research, Athletics, Competition
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Zoellner, Kate; Hines, Samantha; Keenan, Teressa; Samson, Sue – portal: Libraries and the Academy, 2015
Understanding faculty work practices can translate into improved library services. This study documents how education and behavioral science faculty locate, retrieve, and use information resources for research and writing and how they publish and store their research materials. The authors interviewed twelve professors using a structured interview…
Descriptors: Teacher Researchers, Faculty Publishing, Educational Practices, Library Services
Reed, Dorothy D.; Franks, Melvin G. – 1989
Educational research is designed to generate valid and reliable information needed by decision-makers. The issue of research utilization is of utmost importance, especially as it relates to the federal government; however, much of the research has not found its way into the policymaking process. This issue precipitated a survey of 141 Mid-South…
Descriptors: Educational Change, Educational Policy, Educational Research, Educational Researchers