Defines the "worship of p" as the current phenomenon of attaching major significance to statistical analysis, and contends that such statistical analysis and precision are useful only when viewed as secondary tools in scientific research. (MH)

Proposes an approach to defining units of analysis for Internet communication research. Defines the term "Internet computer-mediated communication." Uses this definition as the basis for developing a set of definitions (media space, media class, media object, and media instance) as units of analysis. Illustrates these units with some examples. (SR)

"The critical researcher's dilemma is that, while the topics, theories, and methods we have studied now seem to be in favor, the moral views and general analysis that prompted our studies are not." (Author)

Discusses developments in the field of mass communications over the last 10 years. Suggests that old polarities have been finally transcended or deconstructed and that a new set of questions is emerging which concern a range of particular issues and processes rather than generalities expressed in terms of the now untenable categories of viewer,…

Examines traditional categories of information/communication system users. Argues that these categories lead to a view of communication systems that make "haves" and "have-nots" inevitable. Describes several alternative communication-based user categories that view users as actors within the information system. (SR)