This chapter provides an overview of sampling methods that are appropriate for conducting online surveys. The authors review some of the basic concepts relevant to online survey sampling, present some probability and nonprobability techniques for selecting a sample, and briefly discuss sample size determination and nonresponse bias. Although some…

This article is the first of a research methods series dedicated to getting good results from survey research. In this series, "good results" is a stenographic term used to define surveys that yield accurate and meaningful information decision makers can use with confidence to identify current practices that merit continuation and to create or…