Katz answers several criticisms of his research proposals for the British Broadcasting Corporation regarding the narrowness of their scope, the definition of professionalism in broadcasting, the question of theory in communication research, and the question of the broadcasters' involvement in the organizational framework in which the proposals…

Chronicles the revival of media research during the 1960s and 1970s, and briefly discusses the stimuli for this revival. Outlines six proposals from Katz's report to the British Broadcasting Corporation on areas for further social research on broadcasting concerning problems of "media" and problems of "message." (JMF)