Discusses the formation of the Committee on Mass Communication and Political Behavior by the Social Science Research Council in 1974. Describes the committee's proposal to alleviate the need for broad-gaged coordinated studies covering the entire process and range of the media-political spectrum. (MH)

Expands Elihu Katz's proposals for social research on broadcasting with suggestions for "decentering" the media, studying the effects of society on the media, and looking at what researchers do to, for, and against television and its viewers. (JMF)

Criticizes the Katz report (on social research on broadcasting) for failing to examine the social and theoretical aspects of broadcast communication. (JMF)

Cites excerpts from the Keynote address to the Joint Foundation Conference whose purpose was to formulate guidelines for future research on the role of television in the lives of young people. (MH)

Details a summary report of a conference of social scientists, government officials, media executives and public representatives concerned with establishing guidelines for future research on television's effects on children. (MH)

Criticizes Katz's research proposals to the British Broadcasting Corporation on three grounds: the nature of policy research and of the British Broadcasting Corporation assignment; the history of mass communication research implicit in the report, which provides the background to the proposals; and the isolation of the proposals from any informing…

Katz answers several criticisms of his research proposals for the British Broadcasting Corporation regarding the narrowness of their scope, the definition of professionalism in broadcasting, the question of theory in communication research, and the question of the broadcasters' involvement in the organizational framework in which the proposals…

Summarizes Elihu Katz's proposals for social research on broadcasting, and points out differences between the American and British broadcasting settings with respect to commercial advertisers, research planning, and research coordination. (JMF)

Chronicles the revival of media research during the 1960s and 1970s, and briefly discusses the stimuli for this revival. Outlines six proposals from Katz's report to the British Broadcasting Corporation on areas for further social research on broadcasting concerning problems of "media" and problems of "message." (JMF)

Describes three National Science Foundation supported projects designed to study the use of two-way cable in the delivery of social services and to generally explore the social effects of interactive communications technologies. (JMF)