The author believes her ideas on evaluation reporting are old ideas in various fields including communication theory, advertising, social science, and learning theory. The human factor in reporting evaluation must be considered. Those being evaluated often feel threatened by the evaluation. Evaluators need to accept the behaviors of evaluation…

Examines the opinions of administrators/evaluators on the usefulness of relatively recent books on educational evaluation. (IRT)

Case studies of educational program evaluations demonstrate that utilization of evaluative information occurs; however, its forms and the forces influencing utilization are complex. Naturalistic methods were used to study utilization. (See RIE: ED 174 666). (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single…

The process of reporting evaluation results is described in terms of communications theory. Results of several simulated studies of factors which influence the credibility of evaluators and reports are summarized, and implications are discussed. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.)…

The evaluator as purveyor of truth may be seen as one more lobbyist competing for politicians' attention. This article explains how evaluators can present their results forcefully in the political arena. Available from: Evaluation, 501 South Park Avenue, Minneapolis, Minnesota 55415. (CP)

To better understand policy formation, evaluators should be aware of the perspectives from which legislators view evaluators. Illustrations of the impact of evaluation and research projects on policy are provided. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.) (Author/GDC)

Good evaluation shares much with good teaching. What makes an evaluation useful can depend on qualities of teaching brought to the evaluator's role. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.) (Author)

Suggestions for broadening the utilization of evaluation research findings are discussed. Major program changes, based on evaluation, may not become obvious for several years; program actions may contradict findings and still be based on rational decision making processes; evaluation findings may have far-reaching effects which were not recognized…

The judges usefulness and objectivity of a simulated evaluation report and client agreement with the report's recommendations were examined as functions of the evaluator's simulated professional background and the client's status, Apparently, source and audience characteristics influence client ratings of the evaluator but do not effect changes in…

A new approach is described for building a bridge between evaluation and policy-making functions in the Florida Department of Health and Rehabilitative Services. This linkage, the evaluation analysis and policy development process, has important implications for the utilization of evaluation findings and for the career evaluator. (Author/GDC)

An information feedback model and an ideology of evaluation are posed and contrasted with experiences in evaluation research. Impact on policy is the criterion for success of an evaluation and political constraints block this impact. Some ways social researchers might conceptualize and construct an appropriate base of power are considered.…

To examine the impact of program evaluation information upon decision making, case studies were conducted of five different programs: (1) a diagnostic teaching kindergarten program (K-LEAD), funded under the Elementary Secondary Education Act (ESEA) Title I; (2) Project MORE, an ESEA Title IV-C funded junior high school program dealing with school…

In one federally funded program, the third-party evaluator was under contract with the program evaluated and not the federal funding agency. The social structure of this arrangement has implications for information utilization. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.) (Author/GDC)

Ways to increase the use of educational program evaluation findings through the meaningful involvement of potential users (teachers and administrators) are discussed. Involvement, as defined in this paper, is generally limited to the opportunity for input to the initial evaluation design and the chance to review the design and implementation plans…

Actual and potential relationships between evaluators and linkers--curriculum or management specialists who disseminate the products of evaluation to school districts--were explored. Evaluation and linkage evolved as distinct educational occupations, stimulated by federal involvement in research, development, and school improvement since the early…