Asserts that current technology makes it possible to administer organizational surveys by using computers. Describes processes of conducting a computer-administered survey. Finds that respondents who complete computer surveys find them more interesting and seem to be more aware of their thoughts and feelings while completing them. (CFR)

Asserts that three decades of technological advancements in communications and computer technology have transformed, if not revolutionized, organizational survey use and potential. Concludes that organizational clients, respondents, and survey professionals all benefit from new technological developments. (CFR)