Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of…

Acquiring research skills is considered to be a highly challenging aspect of developing expertise in the social sciences. Because instruction and mentoring in these skills are typically grounded in the self-report of researchers, difficulties in learning the material may be due to the content and accuracy of these explanations. Using a…

Addresses the following issues, as illustrated by methodological features of a year-long ethnography of two high-school English classes: (1) the particular features and purposes of ethnography as a research genre; (2) the contributions it has made; and (3) the greatest challenges facing the ethnographer. (TB)

A project was undertaken at the University of Lund in Sweden to study the following two problems: identification and style of problem-solving in relation to the choice by women of arts subjects and science subjects respectively at the university; and identification and style of problem-solving in relation to research focus and research ability.…