A marketing and management professor advocates the use of a marketing approach for industrial training personnel during a period of recession. He states that marketing rather than just salesmanship is needed to promote training programs for lower as well as upper management. (MF)

Effective administration entails implementing plans and budgets. An understanding of financial procedures enables an administrator to make sound decisions about pricing or to receive support from the parent organization, based on financial information and other considerations. (Author/SSH)

This publication explains in detail the money allocations according to program areas. A total realignment from the traditional line-item school budget, this budget follows both the instructional and noninstructional support program areas, each of which is described in the introductory statements. In addition, the budget represents the output of a…