This response to four papers on the nature of reinforcement focuses on the implications for application of theory to practice. The response addresses: reversibility of single-incentive selective associations; response deprivation, reinforcement, and economics; the substitutability of reinforcers; and delay reduction. (DB)

Described is an in-class demonstration of mass reaction time which measures the speed of nerve impulses and the duration of various cognitive processes. A simpler version of the experiment for at-home use is described. (Author/DB)

Three individuals with multiple severe disabilities were taught an appropriate response to problem behaviors, but the response was less efficient than the problem behavior on physical effort, schedule of reinforcement, or stimulus-reinforcer time delay. The response did not compete successfully with the problem behaviors until a new, more…