Response to article in previous issue by Max Bruck (April 1968). Argues that behavioral approach has been empirically demonstrated to be effective in altering problem behavior, and offers advantages over more traditional approaches. Proposes that behavioral psychology can deal with all important aspects of complex human behavior. (Author)

Applied theories in the development of self-instructional, audio-video courses at Florida Atlantic University are explored in this article. Development of intralanguage and extralanguage associations of "verbal context" is proposed as a means by which the student might achieve a desired verbal-operant repertoire through self-instruction. The…