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Kothandapani, Virupaksha – Journal of Personality and Social Psychology, 1971
Descriptors: Attitudes, Behavior Patterns, Beliefs, Cognitive Processes
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Schlenker, Barry R.; And Others – 1971
It was hypothesized that source esteem would be effective in mediating target compliance when the source uses threats as an influence tactic, particularly if esteemed individuals maintain a facade of truthfulness, because threat credibility would then be overestimated. Threats from a low esteemed source would have lower credibility and lead to…
Descriptors: Association (Psychology), Behavior Patterns, Beliefs, Games