Nine studies showed a bidirectional link (a) between a global processing style and generation of similarities and (b) between a local processing style and generation of dissimilarities. In Experiments 1-4, participants were primed with global versus local perception styles and then asked to work on an allegedly unrelated generation task. Across…

This study investigated two methods for establishing a systematic, selective, attending strategy in a memory task for children. One method was direct training of a specific strategy, employing instructions, fading, modeling, and prompts to direct the child's attention to the relevant features and to organize systematic looking behavior. The second…

In experiment one, subjects learned a word list in blocked or random forms of auditory/visual change. In experiment two, high- and low-conceptual rigid subjects read passages in shift conditions or nonshift, exclusively in auditory or visual modes. A shift in modality provided a powerful release from proactive interference. (Author/CM)

In order to investigate learning theories, media researchers need to explore three variables: (1) the psychological requirements of a given learning task, (2) individual differences in cognitive style, and (3) specific media characteristics. It is necessary to identify the psychological processes which underlie any specific learning task in order…