The goal of this study was to investigate whether behavioural and physiological consequences of synaesthesia can be elicited by training specific letter-colour associations. Towards this goal 20 non-synaesthetic individuals were trained for 10 min on 7 consecutive days to associate four different letters with four specific colours. After training,…

We demonstrate here that initially neutral items can acquire "specific" value based on their associated outcomes, and that responses of physiological systems to such previously meaningless stimuli can rapidly reflect this associative history. Each participant participated in an associative learning task in which four neutral abstract pictures were…