When discrete localizable stimuli are used during appetitive Pavlovian conditioning, "sign-tracking" and "goal-tracking" responses emerge. Sign-tracking is observed when conditioned responding is directed toward the CS, whereas goal-tracking manifests as responding directed to the site of expected reward delivery. These…

"In the late 1950's, Jack Michael, a bright but irritating young psychology instructor, moved from the Universities of Kansas to Houston to Arizona State. Along the way he befriended two nontraditional students, protected them through their Ph.D. programs, and turned them loose on the world: Teodoro Ayllon…and Montrose Wolf…" (Risley,…

Accumulating studies are documenting specific motivational variables that, when combined into a naturalistic teaching paradigm, can positively influence the effectiveness of interventions for children with autism spectrum disorder (ASD). The purpose of this study was to compare two applied behavior analysis (ABA) intervention procedures, a…

Amid the novel terms and original analyses in Skinner's "Verbal Behavior", the importance of his discussion of multiple control is easily missed, but multiple control of verbal responses is the rule rather than the exception. In this paper we summarize and illustrate Skinner's analysis of multiple control and introduce the terms "convergent…

Several published reports have now documented the clinical effectiveness of motivational interviewing (MI). Despite its effectiveness, there are no generally accepted or empirically supported theoretical accounts of its effects. The theoretical accounts that do exist are mentalistic, descriptive, and not based on empirically derived behavioral…

Few studies have made use of B. F. Skinner's (1957) behavioral analysis of language and precise taxonomy of verbal behavior when describing the controlling variables for the mand relation. Consequently, the motivating operation (MO) has not typically been identified as an independent variable and the nature of a spontaneous mand has been…

How can a person be induced to do something he might not ordinarily do? What constitutes a commitment on his part of some future action? Past research indicates that compliance with a small, relatively innocuous "foot-in-the-door" request serves to increase, relative to a control group, subsequent compliance with a larger request directed toward…

Three separate laboratory studies were conducted to determine the conditions under which a person reciprocates a past favor and retaliates a past harm. The first study utilized the framework of equity theory (Adams, 1965) and predicted that when faced with inequity due to the generosity or stinginess of another, one means of reducing the inequity…

Proposes that the member of a pair who is underrewarded or overrewarded by this partner is motivated to reciprocate and to restore equity, but one who is rewarded by chance is motivated only to restore equity. (MB)

Female subjects were asked to evaluate either an attractive or unattractive male stimulus person under one of the three experimental conditions; while listening to avant-garde, rock music, or no music at all. Responding on the Interpersonal Judgement Scale (IJS: Byrne, 1971) and a seven-point physical attractiveness scale, subjects indicated more…

Response to article in previous issue by Max Bruck (April 1968). Argues that behavioral approach has been empirically demonstrated to be effective in altering problem behavior, and offers advantages over more traditional approaches. Proposes that behavioral psychology can deal with all important aspects of complex human behavior. (Author)

The author conceives of the human emotional system as being composed of three functions of motivational stimuli: (a) the attitudinal or emotional, (b) the reinforcing, and (c) the discriminative controlling function which the stimuli acquire. He defines and describes each of these functions and their effect on integrated learning principles. He…

Authors conclude that reinforcers provided by the behavioral approach provide immediate, short-range motivation for the child to acquire needed skills and information, while fostering the intrinsic desire to learn. (Author)