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Direct linkHorton, William S. – Language and Cognitive Processes, 2007
In typical interactions, speakers frequently produce utterances that appear to reflect beliefs about the common ground shared with particular addressees. Horton and Gerrig (2005a) proposed that one important basis for audience design is the manner in which conversational partners serve as cues for the automatic retrieval of associated information…
Descriptors: Cues, Memory, Associative Learning, Pictorial Stimuli
Peer reviewedWescott, Alice Legenza – Reading Improvement, 1980
Establishes the validity of the Picture Potency Formula as a tool to predict the extent to which children will respond to pictures. (FL)
Descriptors: Associative Learning, Educational Research, Elementary Education, Illustrations
