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Carr, Thomas H.; And Others – Journal of Experimental Psychology: General, 1979
The effects of orthographic regularity and visual familiarity on internal coding and processing of visual stimuli were investigated in four experiments using college student subjects. Consistent effects of orthography on the activation of all codes were found. Familiarity influenced semantic more than phonetic codes. Implications for reading…
Descriptors: Cognitive Processes, Error Analysis (Language), Higher Education, Language Processing
Staats, Arthur W.; And Others – 1970
An experiement was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the Strong Vocational Interest Blank were differentially presented following one of two responses, subjects learned to respond to the stimulus…
Descriptors: Attitude Measures, Attitudes, Conditioning, Discrimination Learning