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Peer reviewedFalthzik, Alfred M.; Carroll, Stephen J., Jr. – Psychological Reports, 1971
Descriptors: Attitudes, Behavior Patterns, Behavioral Science Research, Individual Characteristics
Download full textAtkin, Charles K. – 1975
This research assesses reactions to Saturday morning television advertising by four to twelve year old children and their mothers and examines young viewers' naturalistic learning of facts, attitudes, and behavior from commercials. An omnibus questionnaire was administered to 738 children. Interviews were conducted with 301 randomly selected…
Descriptors: Behavioral Science Research, Childhood Attitudes, Children, Elementary Education
