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| Egan, B. | 6 |
| Preston, T. | 4 |
Publication Type
| Guides - Classroom - Learner | 6 |
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Download full textPreston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the fundamental concepts of the marketing and distribution field, including the operations of wholesale and retail businesses. The course is comprised of three units: (1) The Marketing Process, (2) Wholesaling, and (3) Retailing. Each unit begins with a…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit…
Descriptors: Adult Education, Advertising, Business Education, Disadvantaged
Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers buying merchandise for resale, selecting vendors, bargaining for prices, and purchasing supplies for commercial food and beverage service establishments. The course is comprised of two units: (1) Merchandise Buying and (2) Food and Beverage Purchasing.…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Preston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the basic elements of retail salesmanship, plus simulation and practice in making sales demonstrations. The course is comprised of two units: (1) Steps of the Sale and (2) Suggestion Selling. Each unit begins with a Unit Learning Experience Guide that…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Preston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers wholesale and retail selling techniques, sales performance analysis, and intensive sales presentation practice. The course is comprised of four units: (1) Sales Preparation, (2) The Selling Process, (3) Special Selling Techniques, and (4) Sales…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Preston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the various credit plans, shopping conveniences, and advisory services provided by wholesale and retail businesses to their customers. The course is comprised of two units: (1) Credit and (2) Shopping Services. Each unit begins with a Unit Learning…
Descriptors: Adult Education, Business Education, Credit (Finance), Disadvantaged
