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Pennycook, Alastair; Otsuji, Emi – International Journal of Multilingualism, 2019
Drawing on data from a Bangladeshi-run mixed-goods store in Tokyo -- a site of diversity in terms of customers, the products and interactions -- we argue in this paper that in order to understand translinguistic ordinariness, or what we call "mundane metrolingualism", we have to explore both the ideas of ordinariness and of diversity in…
Descriptors: Multilingualism, Indo European Languages, Retailing, Intercultural Communication
Pennycook, Alastair – International Journal of Multilingualism, 2017
This paper asks what translanguaging could start to look like if it incorporated an expanded version of language and questioned not only to the borders between languages but also the borders between semiotic modes. Developing the idea of spatial repertoires and assemblages, and looking at data from a Bangladeshi-owned corner shop, this paper…
Descriptors: Semiotics, Code Switching (Language), Retailing, Foreign Countries
Pennycook, Alastair; Otsuji, Emi – International Multilingual Research Journal, 2014
Drawing on data recorded in two city markets, this article analyzes the language practices of workers and customers as they go about their daily business, with a particular focus on the ways in which linguistic resources, everyday tasks, and social spaces are intertwined in producing metrolingua francas. The aim of the article is to come to a…
Descriptors: Official Languages, Multilingualism, Language Usage, Second Languages