Discusses the field of marketing as a career option. Includes information on all the different aspects of marketing as well as earnings and educational requirements. Has a section of resources for more information. (JOW)

Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)

Presented is the "University of Southern California Trojan Stores Inventory Procedures for Department Supervisors and Inventory Members." This manual includes four drawings of stocked merchandise to be used for discussion during staff training sessions, a practice inventory sheet, and the test used to measure employee comprehension of…

The manual is a 12-hour program for adults who are working or preparing to work as retail salespeople. It can also be used as a summarization manual for high school students. The manual consists of five sessions which take the individual from the human aspect of sales to the related sales technique. The sessions are entitled: employee and customer…

The training course is designed to develop the awareness needed in accepting checks, as well as what to do in a situation where the person is purposely passing fraudulent checks. The format of the document is a two-column arrangement with an outline of the material to be taught juxtaposed next to suggestions for teaching the material. Four…

Procedures for setup and operation of a school or class business are provided for the teacher in the basic guide. Steps for planning, running, and closing out a business are presented. The guide is designed for the elementary level, but each step is adaptable for use at any level from primary grades through high school. Many options are included,…

The document presents a 10-week training program designed to provide helpful and proven methods for controlling internal shrinkage in retail stores. Shrinkage includes the three problems of shoplifting, employee theft, and errors, each of which is addressed by the course. Ohio's laws are also discussed. The format for the course content section is…

This booklet, one of a series on Canadian career opportunities, is designed for those who are interested in a career in sales. The sales occupations described include manufacturers, wholesale, technical and scientific sales representatives, sales managers, purchasing agents and buyers, and retail sales persons and managers. Special sales careers…

The "Outline/Check List for Inventory Pre-Planning, Preparation and Conduct," used at the Skyline College Bookstore, is presented. The guides include information on paperwork, merchandise preparation, a time table, year-end accounting, and inventory procedures. (JMD)

Retailers must decide whether to make the most money or help the most people. This conflict between democratic ideals and the free enterprise system must be made within the corporate structure and thus puts a great deal of pressure on the businessman. Suggests questions that the retailer can ask himself regarding his professional ethics. (JMD)

The major purpose of the course outline presented in the document is the reduction of stealing in retail stores. The teaching outline is formatted by juxtaposing the content outline of each substantive area next to relevant activities and methods. Some of the topics covered are psychology of shoplifting, tools used by shoplifters, Ohio's law on…

This booklet is intended to give a general idea of what is required to set up and manage a flower shop, to point out some of the problems and rewards, and to tell where to find more detailed information. First, an overview of the business is provided, telling the background required in education and experience as well as the amount of profit that…

The manual, intended for use by adults and not in the high school classroom situation, presents material directed toward assisting in the reduction of credit card crime. This teaching guide is organized in three sections which deal with the nature of and major reasons for credit card fraud, the types of hot card runners, and methods of reducing…

This curriculum guide serves pupils who are planning to be salesmen, as well as those who are interested from a consumer's point of view. The document includes a study of the general principles and techniques of selling, consideration of selling as a career, class discussion, oral and written reports, and sales talks. The course includes a list of…

Topics discussed by the NACS Store Planning/Renovation Committees in this updated version of the college store renovation manual include: short- and long-range planning, financial considerations, professional planning assistance, the store's image and business character, location considerations, building requirements, space requirements, fixtures,…