With the growing entrepreneurial spirit and ease of selling items online, many people are turning to virtual marketplaces to earn extra income or, in some instances, build a career. This case focuses upon the development of a database to assist in inventory management for an online reselling business that has grown from an occasional hobby to a…

The Four Tendencies personality framework, as developed by Gretchen Rubin, allows insight into one's typical responses to both inner expectations (e.g., a personal goal like a New Year's Resolution) and outer expectations (e.g., a request from a classmate or coworker). While the Four Tendencies could be applied to many concepts within the…

Virtual-reality business simulation games (VRBSGs) have garnered attention in management education. However, investigating the design of efficient VRBSGs from an integrated perspective of social cognitive, self-determination, and cognitive load theories is crucial but under-addressed. Therefore, this study developed a VRBSG learning system to…

The focus of this article is on the connection between education and the Hanseatic League, a topic largely neglected in educational literature, although the qualification needs of Hanseatic merchants had a remarkable influence on the development of German and European education. The Hanseatic League as a network between merchant families, friends…

The fictitious online retailer "Elbe" faces a deterministic demand for products over a geographic area and fulfills this demand using supply nodes and fulfillment centers. Experiential learning using provided solver and ILOG models (available upon request from the authors) for this supply chain allows students to experiment with…

Research on the topic of cell phones has proliferated over the past decade. Based on a review of the literature, it appears that the majority of the extant research on the topic resides in the technology, education, and social sciences fields. Recent reviews indicate that the scope of the research on cell/mobile phones is eclectic in nature…

Providing a degree of service to both students and faculty, the school-store concept offers educational relevance rarely achieved in other departments of the comprehensive modern high school. (Author)

Marketing students (n=141) completed a pretest describing retail customers most likely to shoplift and viewed videotaped scenarios in which security personnel suspected shoplifting based on ethnic characteristics. A significant gap was apparent between participants' predispositions and actual shoplifting statistics. The videos raised awareness of…

These instructional objectives, written by Mildred L. Anderson, have been selected from materials used at Golden West College (California). These objectives are offered simply as samples that may be used where they correspond to the skills, abilities, and attitudes instructors want their students to acquire. These objectives may also serve as…

The author, president of the S. S. Kresge Company, advocates the opportunities and challenges of careers in retailing. Improving communications between the field of marketing and distributive education will be important in preparing future retailers or distribution managers for the constant change and intense competition of the business world. (EA)

This is a collection of multi-media packets for each of the following business subjects: (1) Introduction to Business; (2) Principles of Marketing; (3) Principles of Advertising; (4) Principles of Retailing/Merchandising; and (5) Principles of Salesmanship. Each packet includes information regarding: (1) most relevant textbooks; (2) Suggested…

Procedures for setup and operation of a school or class business are provided for the teacher in the basic guide. Steps for planning, running, and closing out a business are presented. The guide is designed for the elementary level, but each step is adaptable for use at any level from primary grades through high school. Many options are included,…