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Direct linkSternquist, Brenda; Huddleston, Patricia; Fairhurst, Ann – Journal of Marketing Education, 2018
We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types…
Descriptors: Undergraduate Students, Retailing, Distributive Education, Research Projects
Download full textUniversity of West Florida, Pensacola. – 1995
The following papers are included: "Concepts on Marketing Issues in the Czech Republic" (Anne Mills); "Requiring More of Teacher Preparation: Authentic Assessment as a Vehicle to Reform" (Laura J. Wyant); "A Delphi Study of Professional Competencies for the Secondary Marketing Educator" (Trellys A. Morris); "The…
Descriptors: Administrator Education, Adult Education, Business Education, Business Education Teachers
