The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

Textbooks are often used to disseminate attitudes, values, and knowledge to reconstruct a discourse narrative. This study examines the neoliberalism values in the Indonesian textbooks of the Arabic language using Ghunter Kress's multimodal theory and the perception of Arabic language teachers in Madrasah Aliyah in Indonesia. The data was collected…

Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This article focuses on assessment actions in floristry education, addressing how interaction with flowers influences and mediates vocational knowing. Using video recordings from floristry education for adults, the article explores the interaction between teacher and student when assessing on-going work and performance as a way to frame the…

Drawing on linguistic data retrieved from early advertisements published in British newspapers between 1788 and 1900, the study seeks to map out a set of values and account for linguistic means used to codify them in the diachronic perspective. For the purposes of the study, the corpus of advertisements from random issues of British newspapers…

This paper undertakes a sociolinguistic analysis of slangy expressions in Nigerian Pidgin. The corpus for this study was gotten systematically through participant observation of conversational discourses in everyday contexts amongst Nigerians living in the Warri-Ughelli-Sapele axes of Delta State. These linguistic data were then recorded and…

This paper considers the construction of social difference in the interactions of a couple as they communicate at home and work, with one another, their colleagues, and strangers in a superdiverse English city. In our linguistic ethnographic approach we observed, wrote field notes, audio-recorded key participants, took photographs, made…

This paper asks what translanguaging could start to look like if it incorporated an expanded version of language and questioned not only to the borders between languages but also the borders between semiotic modes. Developing the idea of spatial repertoires and assemblages, and looking at data from a Bangladeshi-owned corner shop, this paper…

Drawing on data recorded in two city markets, this article analyzes the language practices of workers and customers as they go about their daily business, with a particular focus on the ways in which linguistic resources, everyday tasks, and social spaces are intertwined in producing metrolingua francas. The aim of the article is to come to a…

The mobile phone has arguably become the most ubiquitous information communication technology (ICT) in the world, including in the developing world. Introduced in the Philippines in the early 1990s, mobile phone penetration is expected to reach 100 percent in 2013, an interesting phenomenon since a third of the country lives below the poverty…