We examined how legalization of Sunday alcohol sales relates to attitudes towards Sunday sales, and how both attitudes and alcohol consumption patterns relate to Sunday alcohol purchasing. A total of 1,384 adults of legal drinking age completed a survey one year post-legalization of Sunday sales. A majority of respondents (51%) were supportive of…

E-commerce firms are increasingly adopting recommendation systems to effectively target customers with products and services. The first essay examines the impact that improving a recommender system has on firms that deploy such systems. A market with customers heterogeneous in their search costs is considered. We find that in a monopoly, a firm…

Purchase probability as a function of interpurchase time was examined through comparison of findings from laboratory experiments on reinforcement schedules and from marketing investigations of consumers' interpurchase time. Panel data, based on a sample of 80 consumers who purchased nine supermarket food products during 16 weeks, were used. For…

This article describes a mathematical model that connects mathematics with social studies. Students use mathematics to model independent versus convoyed ship deployments and sinkings to determine if the British should have convoyed their merchant ships during World War I. During the war, the British admiralty opposed sending merchant ships grouped…