Argues for the teaching of "visible features of written texts," or document design, in composition classes. Concludes that educators must teach students how to see their own texts through the eyes of the readers they hope to attract, converse with, and persuade. (SC)

Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…