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Jacobi, Martin J. – Journal of Advanced Composition, 1987
Offers a methodology for letter and memoranda writing which exchanges an emphasis on forms for one on rhetorical analysis, employing the use of the classical enthymeme. (MS)
Descriptors: Audience Analysis, Business Correspondence, Heuristics, Higher Education
Peer reviewed Peer reviewed
Jacobi, Martin J. – Bulletin of the Association for Business Communication, 1986
Shows how the classical enthymeme helps with invention and arrangement in business letter writing. Explains how the results of the enthymemic analysis can be organized according to leads offered by its four steps--clarify the question at issue, answer it, give reasons for the answer, and state the assumption. (EL)
Descriptors: Business Communication, Business Correspondence, Business English, Communication Skills