Presents a "real life" business communication problem as a basis for class discussion. Suggests ways in which students can be encouraged to develop a persuasive solution. Refers to a checklist of various content possibilities for an effective sales letter. Includes figures and a copy of the actual announcement sent. (JD)

Summarizes four basic strategies in persuasion based on classical rhetoric, modern communication theory, and practical methods from advertising that can be translated for immediate use in the classroom. Suggests that the following maneuvers be taught: (1) echo the reader; (2) sell use; (3) ask for action; and (4) talk the reader's language. (KEH)

Shows how the classical enthymeme helps with invention and arrangement in business letter writing. Explains how the results of the enthymemic analysis can be organized according to leads offered by its four steps--clarify the question at issue, answer it, give reasons for the answer, and state the assumption. (EL)

Indicates that corporate speechwriters actively seek to identify possible speech issues for their organizations' spokespersons, often helping to build clients' speech agendas. Suggests that the "Strategic Issues Management" (SIM) model can be useful to practitioners and students of policy speechwriting/spokesmanship by providing the…

Offers a sequence of writing assignments that provide experience for managerial communication students who must learn to organize thoughts and data efficiently to present information in a professional manner. Focuses on understanding context, developing points, analyzing texts, and creating an authoritative, committed voice. (KEH)