Networked electronic text--fragmentary, mutable, connected, and instantly accessible from any computer or handheld device--challenges traditional notions of textual coherence and composition, offering affordances far beyond those possible in traditional, print-based texts, including those made available electronically. Such texts become tools,…

Identifies four metaphors that appear dominant in current studies in the field of technical communication: transmitter, channel, balance, and bridge. Suggests limitations upon each of the metaphors. Discusses the alternative metaphors of lock, translator, transformer, synthesizer, conductor, and orchestrator. Proposes orchestration as a fruitful…

Examines Thomas M. Sawyer's proposed legalistic model for ethical argumentation. Argues that Sawyer's model is inadequate because ethical rules are all too plentiful and because the model invites uncritical appeals to ethical rules. Illustrates how argument from analogy is better than Sawyer's approach for discovering and presenting well-defended…

Supplements existing rhetorical scholarship by returning to the notion of invention as general preparation of the communicator. Explores the need for invention in technical communication and summarizes Kenneth Burke's theories of dialectic and rhetoric. Presents strategies for invention, and offers advice for incorporating them into teaching…

Studies the speech act strategies of indirectness in professional letter writing through an analysis of statements which were evaluated by college seniors. Discusses indirectness strategies from the perspectives of (1) value index; (2) writer/addressee orientation; (3) linguistic characterization; and (4) location within sentences. Suggests that…

Reviews a debate among Roman rhetoricians over declamation, an early case study method. Appraises contemporary concerns about the value of case study as a stimulant to problem-solving skills, its ability to imitate realistic circumstances of business and technical writing, and its emphasis on persona and audience along with its deemphasis of the…