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Bartanen, Kristine M. – Southern Speech Communication Journal, 1987
Analyzes judicial dissent as a backdrop for examining Justice Sandra Day O'Connor's dissenting opinion in the 1983 abortion decision. Highlights O'Connor's distinctive defense of personal credibility, emphasis on legal logic, and appeal for reversal of "Roe vs. Wade." Discusses how effectively the value appeals characteristic of judicial…
Descriptors: Court Litigation, Judges, Persuasive Discourse, Rhetorical Criticism
Henry, David – Southern Speech Communication Journal, 1988
Examines Mario Cuomo's keynote address at the 1984 Democratic National Convention as a case study in rhetorical interaction. Argues that the keynote setting presented both generic and immediate constraints, which Cuomo resolved through a rhetorical strategy rooted in metaphor as an argumentative technique. (MM)
Descriptors: Audience Response, Metaphors, Persuasive Discourse, Rhetorical Criticism
Makay, John J.; Gonzalez, Alberto – Southern Speech Communication Journal, 1987
Discusses how Bob Dylan's biographical songs promote the myth of the outlaw-hero and offer powerful cultural criticism by appealing to three ethical traits: resistance to corrupt authority, integrity of the self, and simplicity. Shows how Dylan's biographical rhetoric defines a social context that appeals to a vast audience. (JD)
Descriptors: Cultural Influences, Music, Persuasive Discourse, Popular Culture
Smith, Craig Allen – Southern Speech Communication Journal, 1987
Examines the rhetorical themes through which President Reagan has, relative to his recent predecessors, unified the nation behind his leadership. Discusses how Reagan interweaves familiar American myths, symbols, values, and beliefs so skillfully in his rhetoric that any criticism of him or his policies is initially construed as an attack on the…
Descriptors: Persuasive Discourse, Political Attitudes, Public Opinion, Public Relations
Benoit, William L. – Southern Speech Communication Journal, 1987
Indicated that (1) arguments perceived as strong by receivers generated both more favorable, supportive cognitive responses and attitude change than weak message arguments; and (2) perceived source expertise and attractiveness influenced cognitive responses, but not in a coherent fashion or to the extent that they effect attitude change. (JD)
Descriptors: Attitude Change, Behavior Patterns, Communication Research, Credibility
Seeger, Matthew W. – Southern Speech Communication Journal, 1986
Analyzes the rhetoric of the chief executive officer (CEO), Lee Iacocca, during the crisis at Chrysler, using the management roles proposed by H. Mintzberg. (SRT)
Descriptors: Administrative Policy, Administrator Attitudes, Administrator Characteristics, Administrator Role
Goldzwig, Steven – Southern Speech Communication Journal, 1987
Identifies a rhetoric of public theology that is specifically targeted for mass audiences in an attempt to influence religious and secular publics on public policy. Argues that such a rhetoric differs markedly from that of civil religion and displays three characteristics: expedient simplicity, existential content, and action rituals. (JD)
Descriptors: Audience Analysis, Mass Media, Mass Media Effects, Persuasive Discourse