Advertising may be the most pervasive form of modern rhetoric, yet the discipline is virtually absent in rhetorical studies. This article advocates a mutually beneficial rapprochement between the disciplines--both in academe and the workplace. Rhetoric, for example, could help address an enduring lacuna in advertising theory. Persuasive…

Argues for a theoretical distinction between the act of composing and the act of transcribing. Examines early writing sessions and note-making patterns of writers working with traditional and computer writing tools. Finds individual writers have distinctly different strategies when writing in different technological contexts. (KEH)

Analyzes how one disciplinary design heuristic influenced the production of both a computer system and a specification text for the system to investigate how heuristics used for rhetorical invention and design might be related. Indicates that disciplinary heuristics and rhetorical topics overlap in design; however, the rhetorical character of…

Describes a study designed to identify indices of writers' varying conceptions of self, audience, and rhetorical situation in an evolving context. Concludes that older writers used situational strategies based on relationships, and younger writers used assertive strategies based on position. (JAD)

Explores the usefulness of identifying the stasis of an argument, that is whether it concerns an issue of fact, definition, cause, value, or action. Argues that while science articles open and reopen questions of fact, classification, and cause, articles in literary criticism assume the value of their enterprise. (RAE)

Examines the relationship between two measures of individual differences in social cognition and the quality of eleventh grade students' persuasive writing. Indicates a significant relationship between interpersonal cognitive complexity, abstractness, and quality of writing, persuasiveness, appropriateness of tone, and level of persuasive strategy…

Focuses on writers' strategies in establishing and explaining the Acquired Immune Deficiency Syndrome (AIDS) for the benefit of practitioners and researchers who would later treat and investigate the problem. Uses an analysis of the introductions, patient histories, and discussions in these reports to argue that establishing and explaining AIDS…

Reviews automaticity, effortless writing that enjoys freedom from excessive conscious interference, in terms of its origins in automatic writing and growth into contemporary techniques. Characterizes automaticity as a (1) form of dissociation from consciousness; (2) succor to spontaneity and creativity; and (3) key to understanding why some…

Contrastive rhetoric scholarship researches rhetorical structures across languages to predict the difficulties experienced by students learning to write essays in a second language. The paradigmatic contrast is between Western languages (e.g., English) that are said to exemplify "linearity" and "directness" and Eastern languages (e.g., Chinese,…