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Direct linkLabrecque, Lauren I.; Markos, Ereni; Darmody, Aron – Journal of Marketing Education, 2021
Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…
Descriptors: Marketing, Advertising, Privacy, Comparative Analysis
Ilci, Ahmet – ProQuest LLC, 2020
Privacy and surveillance are pervasive words not only in higher education but also in many areas in our life. We use and hear them often while shopping online, reading the news, or checking the policies and terms of websites. In this study, I highlight the challenges of data collection and surveillance in education, specifically, in online…
Descriptors: Privacy, Information Security, Case Studies, Undergraduate Students
Chaurasia, Sushil S.; Kodwani, Devendra; Lachhwani, Hitendra; Ketkar, Manisha Avadhut – International Journal of Educational Management, 2018
Purpose: Although big data analytics (BDA) have great benefits for higher education institutions (HEIs), due to lack of sufficient evidence on how BDA investment can pay off, it is tough for HEIs practitioners to realize value from such adoption. The purpose of this paper is to propose a big data academic and learning analytics enabled business…
Descriptors: Data Analysis, Higher Education, Academic Achievement, Excellence in Education
Sims, J. Eric – ProQuest LLC, 2012
Information security has been a particularly hot topic since the enhanced internal control requirements of Sarbanes-Oxley (SOX) were introduced in 2002. At about this same time, cloud computing started its explosive growth. Outsourcing of mission-critical functions has always been a gamble for managers, but the advantages of cloud computing are…
Descriptors: Information Security, Computer Science Education, Clearinghouses, Data Analysis
Download full textOranje, Andreas; Freund, David; Lin, Mei-jang; Tang, Yuxin – ETS Research Report Series, 2007
In this paper, a data perturbation method for minimizing the possibility of disclosure of participants' identities on a survey is described in the context of the National Assessment of Educational Progress (NAEP). The method distinguishes itself from most approaches because of the presence of cognitive tasks. Hence, a data edit should have minimal…
Descriptors: Student Surveys, Risk, National Competency Tests, Data Analysis
Kommers, Piet, Ed.; Issa, Tomayess, Ed.; Issa, Theodora, Ed.; McKay, Elspeth, Ed.; Isias, Pedro, Ed. – International Association for Development of the Information Society, 2016
These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…
Descriptors: Conferences (Gatherings), Foreign Countries, Internet, Educational Technology
