Descriptor
| Educational Technology | 1 |
| Identification (Psychology) | 1 |
| Imitation | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Observational Learning | 1 |
| Role Models | 1 |
| Socialization | 1 |
| Television | 1 |
Source
| AV Communication Review | 1 |
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Imitation and Identification: Two Compatible Approaches to Social Learning from the Electronic Media
Baran, Stanley J.; Meyer, Timothy P. – AV Communication Review, 1974
This paper compares the social learning theories expressed by Bandura and Gewirtz, argues for a synthesis of the two, and examines the importance of this synthesis for the field of educational technology and mass communication research. (Author)
Descriptors: Educational Technology, Identification (Psychology), Imitation, Mass Media
