In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…

As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…

The Center for the Analysis of Commercialism in Schools found that the number of press citations from 1990 to 2000 discussing seven types of commercializing activities (program sponsorship, exclusive agreements, incentive programs, appropriation of space, sponsored educational materials, electronic marketing, privatization, and fund raising)…

According to Herrnstein and Murray's "The Bell Curve" (1994), public education cannot alter the economic, social, or political stratification of American society. Intelligence is supposedly being combined and concentrated, and there is no inexpensive, reliable method to raise IQ. Actually, the book justifies the economic status quo and a…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

Economic inequality is tearing our civil society apart. Addressing this problem through school governance reforms (vouchers, privatization, and charter schools), or curriculum changes (teaching new basic skills), or a new instructional focus (Rifkin's civil sector) ignores the real challenge: redistributing wealth and softening inequalities.…