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Bolander, William; Bonney, Leff; Satornino, Cinthia – Journal of Marketing Education, 2014
Sales education is on the rise and for good reason. Statistics say that sales jobs will continue to grow at a rapid rate over the next few years. Many universities are preparing their students to start their careers in the professional selling function through the inclusion of sales education in their business curriculum. Yet little research…
Descriptors: Business Administration Education, Sales Occupations, Salesmanship, Hypothesis Testing
Agnihotri, Raj; Bonney, Leff; Dixon, Andrea Leigh; Erffmeyer, Robert; Pullins, Ellen Bolman; Sojka, Jane Z.; West, Vicki – Journal of Marketing Education, 2014
With growing industry demand for sales professionals, recruitment at colleges and universities that have a sales education focus has increased remarkably over the past few years. However, results indicate that hiring organizations face an uphill task in filling sales positions. Recruiters and students struggle to build critical person-job fit…
Descriptors: Sales Occupations, Recruitment, Higher Education, Personnel Selection